Cell information group NowThis is saying a little bit of counter-programming for subsequent week’s presidential election — it’s partnering with meditation app Calm to create a livestream for anybody who wants reduction from stress of Election Day information.
Not that NowThis is precisely avoiding that information, however this livestream (combining respiratory workout routines and different meditative actions with peaceable nature footage from all 50 states) ought to provide a short respite from obsessively checking outcomes.
“Because the main information model for younger folks, NowThis typically covers vital information of the day with hope and optimism,” mentioned NowThis Chief Content material Officer Tina Exarhos in an announcement. “With voters throughout the nation experiencing a uniquely demanding election, NowThis is worked up to associate with Calm so as to add counter-programming to our protection, offering a respite for audiences as Election Day involves an in depth.”
NowThis is part of Group Nine Media, which additionally consists of Thrillist, TheDodo and Seeker.
Calm, in the meantime, is reportedly looking to raise more funding to take benefit to benefit from growing interest in meditation and mindfulness apps. Plus, it’s already been transferring past apps with a celebrity-filled show for HBO Max.